The estimated transaction value at BBTF 2025 reached IDR 7,84 trillion making a 3 percent increase compared to the IDR 7,61 trillion produced in 2024. The increase came despite challenges such as rising airfare costs, which influenced shifts in travel destinations. This year also saw a rise in participation from emerging markets, creating a greater demand for destination and product knowledge. Looking forward, organizers anticipate broader seller participation from regions beyond Bali in 2026 with more provinces joining. 

B2B Engagement and Global Confidence

Throughout the three-day event, curated B2B meetings allowed for productive engagement between international buyers and Indonesian sellers. First-time buyer Sebulon Chiliho Chicalu from Namibia shared his excitement:

“This has been a meaningful opportunity to understand Indonesia’s depth beyond Bali. So much learning about the products and get to know the people behind it. Our interest also on the village and communities’ tourism. BBTF has exceeded our business expectations and will continue generating strong leads but also offered valuable lessons in environmental preservation and tourism sustainability. This knowledge exchange brought confirmed plans to return next year with a larger team of Namibian operators, as well as to invite Indonesian and Balinese counterparts and media to develop similar initiatives in Namibia.”

To strengthen bilateral tourism relations to the economies and strong cultural and friendship, today ASITA Bali and the Namibia Tourism Board (NTB) Africa country, have signed a Memorandum of Understanding for promoting tourism in both countries. Aiming to provide a long-term mutual benefit that covering familiarization trips, workshops and B2B meetings, influencer and media exchanges, new area development, and joint tour packages. The partnership also fosters social-responsibility projects, private-sector participation in exhibitions and festivals, professional training programs, and shared promotional materials—all as guiding principles without imposing immediate financial commitments.

Sellers Recognize BBTF’s Strategic Value

“This trade show is a learning experience because sellers, exhibitors from 8 regencies and city need to respond to the market expectations. Bali as the world destination will always need to refine and maintain our positioning with competitive edge. We develop travel pattern with regencies and encourage tourists to explore destinations to avoid compressed tourism area – BBTF helps us to do so and promote a rising sustainable and quality destination,” said Ida Ayu Indah Yustikarini, SS., M.Hum, the Head of Marketing, Bali Government Tourism Office.

Also added as an exhibitor is East Kalimantan Provincial Tourism Office, Ririn Sari Dewi, S.IP, M.Si “BBTF provides a strategic opportunity for East Borneo for rising domestic tourism focusing on nature and to introduce its rich cultural and tradition assets—the results of our last participation at BBTF brought increase in international clients.”

The same feedback from Cross Hotel management, Komang Artana, “consistency of BBTF to bring international buyers, build confidences for sellers to participate and keep on growing our properties.”