• Jelle Therry, landscape architect and director of Urban Nature Design, shared insights on tourism infrastructure.
• Ida Bagus Agung Gunarthawa discussed reviving heritage through community-based tourism at the Samsara Living Museum in Karangasem, East Bali, emphasizing the importance of bringing local wisdom and philosophy to life.
• Jean Couteau, a French-born, long-term Bali resident, cultural historian, writer, and art expert, addressed the challenges of modern life in Bali while highlighting the value of temple festivals as invaluable intangible heritage.
• Hector Busto, representing Marriott Bonvoy, presented on balancing luxury with sustainability.

All panelists underscored the importance of cultural authenticity in driving demand and explored strategies to address challenges such as overtourism, environmental stress, and cultural dilution—particularly in Bali. The session provided a forum for public–private alignment, best-practice sharing, and reinforcing global buyer confidence in Indonesia’s leadership.

“While digital platforms offer reach and speed, offline trade shows like BBTF create unmatched human connection and trust. Face-to-face interactions turn conversations into long-term commitments—bringing the tourism business to life through shared purpose, storytelling, and presence.”-I Putu Winastra, The Head Commitee of the BBTF 2025.

BBTF is recognized as Indonesia’s leading international travel and tourism trade fair, bringing together buyers and sellers from around the globe. It aims to promote Indonesia’s tourism destinations, strengthen industry partnerships, and support quality and sustainable tourism practices for a better future, all from Bali. The event is organized by the Association of Indonesian Tours & Travel Agencies (ASITA) Bali in collaboration with key stakeholders from the government and private sector.

During the opening ceremony, Bali tourism stakeholders underscored BBTF’s critical role in forging high-value, responsible partnerships between Indonesian sellers and international buyers. This year’s theme reinforces Indonesia’s commitment to protecting green nature and cultural heritage while enhancing Bali’s governance, investment readiness, and destination resilience.

“Through a sustainability-based economy centered on green initiatives and heritage preservation, Indonesia will be able to unlock its immense potential as a global tourism destination,”
affirmed Minister of Tourism Widiyanti Putri Wardhana, reiterating the government’s pledge to marry economic growth with environmental stewardship and cultural safeguarding.

The opening was solemnly marked by the resonant call of the kulkul, the traditional Balinese bamboo gong, symbolizing unity and collective commitment among all stakeholders.