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Bali Pink Ribbon was founded by Gaye Warren, a British breast cancer survivor who has lived in Jakarta for more than twenty years. Following her own treatment for breast cancer and her husband’s retirement, they moved from Jakarta to Bali. Shortly thereafter, Gaye discovered that the infrastructure in Bali for making women aware of breast cancer was almost non-existent, notwithstanding professional medical expertise being available on the island with at least two hospitals offering breast cancer treatment to patients.