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Collaborative Efforts Needed to Achieve the Target of 14 Million International Tourist Arrivals
Bali – Indonesia
Minister of Tourism and Creative Economy of Indonesia, Sandiaga Uno, made a significant statement during “The Weekly Brief with Sandi Uno,” which was streamed online on October 9th 2023. In essence, his statement hinted at the government’s heightened focus on quality and sustainable tourism, which has been gaining global recognition. This was positively acknowledged by Mudi Astuti, Chair of the World Tourism Network (WTN) Indonesia.
Astuti emphasized the need for collaborative efforts among stakeholders to support the Indonesian Ministry of Tourism and Creative Economy in realizing this new paradigm in the national tourism sector.
“We must join hands to support programs that prioritize quality and sustainable tourism. WTN is ready to promote our tourist destinations on the international stage,” Mudi stated.
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On a similar note, Ningsih Chandra, Secretary-General of PATA Indonesia-Chapter, highlighted the necessity of a holistic strategy in pursuit of the goal of welcoming 14 million international tourists by 2024. This strategy should focus on the segmentation of countries with significant potential for tourism while not neglecting others. To reach this target, it is essential to have additional direct flights and comprehensive recovery of the tourism sector in Indonesia.
Chandra also stressed the importance of synergies among stakeholders to strengthen tourism support, responsible investments, particularly in terms of coordination, communication, and commitment to collaboration to achieve high-quality and environmentally friendly sustainable tourism.
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